Monday, February 10, 2014

Coach's Corner: Burn The Ships




In 1519, is it historically believed that Cortes of Spain yelled the order, "Burn The Ships”.

Such a bold action with a dramatic result yet it only had one purpose: to have his men realize they had no opportunity for retreat. So they gave everything they had, because failure was simply not an option. 

In the same way, success begins to take shape when there is a plan "A" and you do not subscribe to a plan "B".  Leadership implies you have chosen a way, a new direction, a certain path. You don't have to know or understand every step that will be needed for you to take in order to choose a direction.

Often, our greatest intimidation comes from what we need to let go of, rather than from something we need to add to our performance. When you create the circumstance where there is no other option than to move forward, real change has a chance to take root. You are always given the grace to make mistakes and still succeed. Where there is little to no grace, is the space of indecision or even worse, unchanging stubbornness.

This week, ask yourself how clear is the direction you are leading your practice, your patients and your community. There is massive power in being bold. In being unique. In holding fast to a set of principles people can shape their lives around. There is massive power in implying you are leading a movement, than to appear to be just a clinic where some people come to receive treatment. Where is the greatness in that?!  

If you notice several ships parked outside your office…light a fire.

Until next time...Practice with passion.

Coach CJ

No comments:

Post a Comment