True North: It's Raining

It's Raining....New Patients!

Every year, I'm amazed to see the reports of how much more prescription medication was taken than the year before. This past year was no different. We ended last year with a higher number of Rx than the year before. There is no drought when it comes to people who want and need help, sadly they are finding the "help" in the wrong place. They are looking for rain in the desert.

Do not be fooled, the continued increase in prescriptions aren't to the people already taking drugs - do not think that they are just taking more drugs - there is a constant and never ending source of hurting people looking for the answer to solve their problem. It is our job to be their solution, even if they don't know it yet.  You are not looking for New Patients, people to help, people to save...They are surrounding your practice as you read this. A miserable group that is puddled all around you, searching for an answer that is right in front of them. They fill up the churches, schools and businesses that surround your practice. You can't take a step and not be ankle deep in them.

If they knew who you were, and what you do and why you do it, you would have a waiting list of new patients on your schedule book TODAY.  Do not be passive. Do not sit back and wait for them to show up. It's like automated sprinklers going on in a rainstorm. Get off auto pilot - refocus where you are looking and you will see raindrops everywhere. 
It's time to put out your buckets and use your voice to catch the rain.

Until Next Time...Keep Climbing

Coach CJ

Coach's Corner: NP's - The Unrelenting Persistence of Waves

Sitting on a beach and watching the waves roll in and out.

The power and unrelenting persistence of the waves never ceases to be amazing. 

The water rushing back out sea is equally stunning, as it rips through the next set of waves. Meanwhile, the waves coming in to shore won't be stopped by anything or anyone. Both requiring one another, but fighting seemingly for the same space in time. 

This is the plight of the law of attraction in your life and practice. 

As a wave of new patients is curling toward your schedule book, your purpose forces you to go back out to your community and generate another wave of new patients. The secret to continuous waves of new patients, is to allow a multi-layered marketing campaign to follow a continuous flow of new patient visualization. There is nothing in practice more important than thinking about helping new patients who are struggling today. Often, chiropractors and their teams make the mistake of developing a marketing plan, then thinking the plan itself will produce the new patients. The law of attraction mandates we must project our love and desire to serve others, continuously - with unrelenting persistency. I would rather see a team have continuous thoughts of attracting and serving new patients, and an incomplete marketing plan, than a great plan but inconsistent new patient visualization.

The outside temperature can rise or fall, but waves continue to crash against the shore. Never let your marketing visualization or multi-layered planning become seasonal. When we are in a season of harvest, continue to execute and focus on attracting sick people into your practice. Likewise, in a quiet season of new patients, do not get distracted by other projects, promote chiropractic with all your heart and soul. As you condition yourself this way, the universe recognizes your passion and dependability, and you will continue to be well rewarded. Avoid gimmicks at all costs because they only lead to inconsistent and disjointed marketing. You are not searching among the grains of sand on the beach. Lift up your eyes and see the waves. There are hundreds of new patients every single day who would be  thankful to learn what you know and receive what you do. 

Eye's up my friends...there are waves on the horizon.

Until Next Time...Practice with Passion!

Coach CJ