Are you a game changer...or a world changer?
Small distinction yet huge difference. And Education is the key
People learn new information everyday from a nearly unlimited number of sources. However, seldom does any of this seemingly endless stream of information, initiate change in people's lives. The principle behind teaching your patients anything is to cause a change to occur in their lives. Why? Because you must be convinced the knowledge you possess will lead to a happier, healthier, longer, functionally superior life if they choose to walk our walk. Patient education should be aptly called behavioral conditioning and you should be the trainer.
Living a chiropractic lifestyle is similar to being a vegetarian, in that a specific path of behavior is set before you. Taking drugs, eating an unhealthy diet, exercising and stretching inconsistently or possibily never, getting a few pain relief adjustments here or there, is a recipe for disaster. Yet that sadly is how much of the profession practices.
Is it due to lack of knowledge? Intention? Confidence?
Raise the bar and raise your voice.
You are not simply another voice in the crowd, what you know extends, improves and saves lives. Proper patient education should be three parts revelation, two parts inspiration and one part tough love. The revelation comes from the chiropractic principles about health and healing they have never heard before. The inspiration is the knowledge, they can apply these principles to create a better life. Tough love is the accountability you stand on so old habits die away, and new habits are born.
Patient education shouldn't feel like something you have to do, but instead the steam which powers the engine of your success. Put yourself on the line everyday to produce the very best leadership possible. Do not get fooled by patient care. Patients are only here for now unless you boldly lead them to a new paradigm, and equip them with new habits for a better life.
Together, we can change the health of this planet. We can be world changers. Let's get to work!
Until next time...Practice with Passion!
Coach CJ
