Coach's Corner: Staying The Same Or Improving

Stay the Same. Improve.

Both Take Work

In some ways, staying the same is harder than making a well thought out change. 

Why? Because you are working hard, but deep down you know what you are currently doing isn't producing the results you want. This is true for all of us. The difference between where you are now and where you want to be next...are just a few key decisions. The very actions you have grown accustom to today in your practice, were forged from earlier decisions you made. Those decisions are not limited to just your patient procedures.

Does your practice feel more like a traditional religious service which is memorized and routine or like an evangelical service where people are praising, singing and proclaiming their faith? 

Does your practice give gifts all year long to patients or perhaps just for a birthday? 

Does your practice host parties, lunches or get togethers with your patients every month? 

Does your practice communicate with businesses, churches and schools in your community every month? 

My point is, all these actions must be sparked by a new decision. 

Not making a new decision, is in fact a decision in itself.

This week, take a critical look at the actions and procedures you regularly perform, and ask yourself what decisions have led you to these behaviors. Which ones are adding value to your patients? Which ones have lost their edge? Then make a short list of the results you most want to produce in your practice over the next six to twelve months. What new decisions are just sitting there in front of you, waiting for you to take the next step? I know it's never easy, but this process is exactly what every great chiropractor I have ever coached has struggled through and triumply implemented. 

Trust me, the work is worth it. 

Until next time...Practice with passion.

Coach CJ