Coach's Corner: Conversion - A Work of Art

A timeless work of art

Something to be remembered

A moment that changes things...permanently

How do your conversions compare?

Imagine a situation where someone who has no idea who you are or what you do. Coincidentally they meet  you and three days later, pays you $3500 and commits a year of their life to you. The beginning of a perpetual cycle that changes their life - permanently. 

Then imagine that happening a 150 more times each year for twenty years in a row. What would this be called? Legendary. 

And what would it have been that you said to all these people that could make them so emphatically committed to invest in your care? Something like, "There is a power you can't see or measure that contains a unique intelligence, which somehow knows where you need healing and does it. I'm going to adjust you with my hands on your spine, and when I do, that power I just mentioned is somehow released although that would be really hard to prove. Yet If you commit to $3500, remain commitment and exercises patience, come in an get adjusted about eighty times this year, and completely trust in your body and what I have told you, things should turn out just fine".

It never ceases to amaze me how anyone would ever accept our perspective, and at the  exact same time, how absolutely foolish they would be if they didn't. The real conversion lays within us. Every single time we are confronted with another opportunity to convert a person to chiropractic care, our soul is challenged with where our level of belief is in the story we are about to tell. We are also challenged by the amount of love within us at that moment to truly extend to another human being. Lastly, we are always challenged by the first law of leadership, "someone is always leading". Are we going to lead or let ourselves be led? 

Conversion is considered a "zero sum game". Meaning, whether your last conversion was good or bad, you start all over again as if it never happened. Our purpose in helping sick people GET well and STAY well, rests in the balance of our ability to rise to the challenges set before us. This is why a precise and systematic approach to conversion, is the only way to produce reliable and consistent results. I

n the end, those who master conversion, will have crafted their communications into a work-of-art. Something to be remembered. A moment that changes things...permanently. This is my hope and prayer for you. 

Until next time...Practice with Passion.

Coach CJ