Every year, I'm amazed to see the reports of how much more prescription medication was taken than the year before. This past year was no different. We ended last year with a higher number of Rx than the year before. There is no drought when it comes to people who want and need help, sadly they are finding the "help" in the wrong place. They are looking for rain in the desert.
Do not be fooled, the continued increase in prescriptions aren't to the people already taking drugs - do not think that they are just taking more drugs - there is a constant and never ending source of hurting people looking for the answer to solve their problem. It is our job to be their solution, even if they don't know it yet. You are not looking for New Patients, people to help, people to save...They are surrounding your practice as you read this. A miserable group that is puddled all around you, searching for an answer that is right in front of them. They fill up the churches, schools and businesses that surround your practice. You can't take a step and not be ankle deep in them.
If they knew who you were, and what you do and why you do it, you would have a waiting list of new patients on your schedule book TODAY. Do not be passive. Do not sit back and wait for them to show up. It's like automated sprinklers going on in a rainstorm. Get off auto pilot - refocus where you are looking and you will see raindrops everywhere.
It's time to put out your buckets and use your voice to catch the rain.
Until Next Time...Keep Climbing
Coach CJ
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